On February 1st, the first day of Black History Month, Queen Bey dropped a bombshell. Well, maybe a few in one stunningly and meticulously designed image. The Carter family is growing by two! Beyoncé's fans are overjoyed for her (8.5 million liked her photo on instagram!) and count me in that. But, you know what really gets me excited? The art [that includes flowers, because, of course]. I see this image and I immediately wonder what went into it and what kind of conceptual message is being broadcast through it's carefully composed pixels. My mind reels and my fingers fly digging for answers and drawing connections between the artist, history, flower trends, and of course what Beyoncé is trying to say besides, "I'm pregnant, guys!"
The mastermind behind her shoot is an artist by the name of Ewol Erizku who is represented by Night Gallery in L.A. and recently exhibited at the Nina Johnson Gallery in Miami. It is said that he is inspired by 17th century artists Vermeer and Caravaggio and he has made it a priority to give a voice to people of color, who have been grossly underrepresented in museums, galleries, and art history in general.
The use of flowers in the series is so exciting to us as florists. It is undoubtedly a reference to wealth, affluence, life and death (vanitas) just as it was in 17th century Dutch flower painting. In the last year or so, the floral industry itself has taken a direct cue from this 17th century Dutch flower painting. Rachel Ruysch, in particular, is a fantastic representation of this painting niche. She grew up in the Netherlands as it became independent from Spain. As this occurred, affluence grew and patrons wanted art that reflected their success-which was a departure from how the art world worked under the monarchy. Ruysch was born into a wealthy family of scientists, architects, and artists. She was encouraged by her father to pursue her talents as a painter, in which she did. She became a mother to ten children and was revered as one of the most successful artists of her day. I think we can draw some parallels here. Bey might not have ten children but she is a master at multi tasking as I might imagine Rachel Rusch had to have been.
Eufloric Events might be new to the Indianapolis wedding flowers scene, but we are no stranger to every aspect of flower design. Combined, we have over thirty years experience in the flower industry and the majority of it has been flowering here in Indianapolis. We can design on any scale from the flower crown for the bride to be in an engagement photo shoot (or the flower back drop for your 17th century inspired maternity shoot) to the grand hall wedding reception where every corner drips with blooms. There's so much to celebrate! Let us help you with your celebration. Call or email to schedule your complimentary consultation.
xoxo - Paula